Justin Bieber's Fashion Venture: The Story of Drew House

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How Justin Bieber’s Drew House went from celeb brand to cult label ...
Justin Bieber, the Canadian singer, songwriter, and record producer, has been a household name for over a decade. With a career spanning multiple genres and a massive following worldwide, Bieber has explored various ventures beyond music. One such endeavor is his fashion brand, Drew House, which has gained significant attention in recent years. In this article, we'll delve into the history of Drew House and explore when Justin Bieber launched his fashion brand.
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Introduction to Drew House

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Drew House is a fashion brand co-founded by Justin Bieber and his team in 2019. The brand's name is inspired by Bieber's middle name, Drew. The brand's mission is to create comfortable, laid-back clothing that reflects Bieber's personal style. Drew House offers a range of products, including hoodies, sweatpants, t-shirts, and hats, all designed with a focus on comfort and versatility.
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Launch and Early Days

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Justin Bieber launched Drew House in January 2019, with a soft launch on Instagram. The brand's debut collection featured a range of products, including hoodies, sweatpants, and hats, all with a minimalist design aesthetic. The initial launch was met with significant interest, with many of Bieber's fans and fashion enthusiasts eagerly awaiting the brand's official launch.
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In the early days, Drew House operated primarily as an online brand, with products available for purchase through the brand's website. The brand's online presence was strong, with a significant following on social media platforms like Instagram and Twitter. Bieber himself was actively involved in promoting the brand, often wearing Drew House clothing in public appearances and sharing behind-the-scenes glimpses of the design process on social media.
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Collaborations and Expansion

As Drew House gained momentum, the brand began to collaborate with other fashion brands and artists. In 2020, Drew House partnered with Japanese fashion brand, Fragment Design, on a limited-edition capsule collection. The collection featured a range of products, including hoodies, t-shirts, and hats, all with a unique design aesthetic that blended the two brands' styles. In addition to collaborations, Drew House has also expanded its product line to include new categories, such as accessories and home goods. The brand has also opened a flagship store in Los Angeles, allowing customers to experience the brand's products in person.
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Brand Philosophy and Values

At its core, Drew House is a brand that values comfort, simplicity, and self-expression. Bieber has stated that the brand's goal is to create clothing that makes people feel confident and comfortable in their own skin. The brand's design aesthetic is characterized by a minimalist approach, with a focus on high-quality materials and attention to detail. Drew House is also committed to sustainability and social responsibility. The brand uses eco-friendly materials whenever possible and partners with suppliers who share its values. Bieber has also used the brand as a platform to support various social causes, including mental health awareness and environmental conservation. Justin Bieber's fashion brand, Drew House, has come a long way since its launch in 2019. With a strong online presence, collaborations with other brands, and a commitment to sustainability and social responsibility, Drew House has established itself as a significant player in the fashion industry. As the brand continues to grow and evolve, it will be exciting to see how Bieber and his team continue to push the boundaries of fashion and style. Whether you're a fan of Justin Bieber or just a fashion enthusiast, Drew House is definitely worth checking out. With its comfortable, laid-back clothing and commitment to sustainability, the brand has something to offer everyone. So, next time you're looking to upgrade your wardrobe, consider giving Drew House a try.